Just saw The Day After Tomorrow, a movie in which global warming causes an ice age and the recovery of Dennis Quaid's career. Completely unbelievable.
Global warming is scary, but I don't think we're going to stop it from happening unless we come up with a more threatening term for the greenhouse effect. The greenhouse effect... ahhhh. It sound so soothing. It's hard to get congress to take action when your argument is "Mr. President, we have to stop the release of fluorocarbons into the Earth's atmosphere, or else the world could become a giant, um, greenhouse."
Clearly we need something with more punch. Why don't we call it ass-on-fire-in-hell effect? Or you'll-never-have-sex-with-a-congressional-aide-syndrome? Or we could just link it to terrorism - that always works.